Why 90% of Websites Don’t Make Money (And the Simple Fix Most Nigerians Ignore)

If you’ve ever built a website and felt disappointed because nothing happened after launching, you’re not alone.

The truth is painful—but freeing:

Most websites in Nigeria are online, but they are not working.

They look good.
They load (sometimes).
They even have a domain name.

Yet…

  • No traffic
  • No leads
  • No sales
  • No growth

So what’s really wrong?

Let’s break it down.


The Real Digital Problem Nobody Is Solving

Most people believe:

“Once I have a website, customers will come.”

That belief is the biggest digital lie.

A website is not a business.
A website is not marketing.
A website is not visibility.

A website is only a tool.

And tools only work when used correctly.


5 Silent Killers Destroying Nigerian Websites

1. No Clear Purpose

Ask yourself:

  • Is the website meant to sell?
  • Collect leads?
  • Build trust?
  • Educate?

Many websites try to do everything—and end up doing nothing.

web 90

If your website doesn’t guide visitors to ONE clear action, it will fail.


2. No Traffic Strategy

A website without traffic is like opening a shop inside the forest.

No SEO.
No content plan.
No social media integration.
No ads.

Just vibes.


3. Poor Mobile Experience

Over 80% of Nigerians browse on mobile.

Yet many websites:

  • Load slowly
  • Break on small screens
  • Have unreadable text

If your site frustrates mobile users, Google quietly buries it.


4. No Trust Signals

People don’t trust what they don’t understand.

Missing trust elements include:

  • Testimonials
  • Clear “About” page
  • Contact details
  • Real photos or branding

No trust = no money.


5. No Follow-Up System

Visitors leave—and that’s the end.

No email capture
No WhatsApp automation
No retargeting

That means lost money every day.


The Simple Fix Most People Ignore

Here it is 👇
And it’s not expensive.

Stop building websites. Start building DIGITAL SYSTEMS.

A working digital system includes:

  • A clear goal
  • SEO-ready content
  • Conversion design
  • Lead capture
  • Follow-up automation

That’s how websites make money.


What a Money-Making Website Looks Like

At Richtechhub, we build websites that:

✔ Attract the right audience
✔ Turn visitors into leads
✔ Build authority and trust
✔ Support business growth
✔ Work even while you sleep

Because the internet doesn’t reward beauty—it rewards strategy.


Who This Is For

This message is for:

  • Churches & ministries
  • Small business owners
  • Coaches & consultants
  • Entrepreneurs
  • Brands tired of “online presence” without results

Final Truth

If your website is not:

  • Bringing traffic
  • Generating leads
  • Making sales

Then it’s not an asset.
It’s a digital decoration.

And decorations don’t pay bills.


Ready to Fix Your Website the Right Way?

Let Richtechhub help you build a website that works, not one that just exists.

👉 Visit: Whatsapp Chat
👉 Or message us for a free website audit

Your website should work harder than you do.

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